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Research papers

A powerful mix

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use.The paper analyzes findings...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Pete Doe, Christian Kugel
Company: Nielsen
June 4, 2006
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Citation

Doe and Kugel (2006a, June 04). A powerful mix. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-powerful-mix-6906


Research papers

Cows in jackets

This paper addresses the opinion and the mood of consumers towards their usage of traditional and non-traditional / 'ambient' media in 20 cities worldwide.Capturing the enthusiasm and frustration about 'good' and 'bad' advertising and the attitude...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Daniela O. Krautsack, Thomas Aust
June 4, 2006
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Citation

Krautsack and Aust (2006a, June 04). Cows in jackets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cows-in-jackets


Research papers

An ethnographic approach to consumer receptivity

This paper is based upon the findings of a qualitative research inquiring into processes of media receptivity in the face of consumers' increasingly unpredictable media usage patterns.A decisive aspect of this problem is the question of receptivity....

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Sigrid Schmid, René Kaufmann
June 4, 2006
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Citation

Schmid and Kaufmann (2006a, June 04). An ethnographic approach to consumer receptivity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-ethnographic-approach-to-consumer-receptivity


Research papers

The better alternative to fusion

This paper describes a practical and economic route to providing the media planner with a multi-media and target group data base and evaluation system for campaign planning, where the different media results either are the planning and buying...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Peter Masson, Paul Sumner
Company: Bucknull & Masson
June 4, 2006
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Citation

Masson and Sumner (2006a, June 04). The better alternative to fusion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-better-alternative-to-fusion


Research papers

The IPA touchpoints initiative

The new global media landscape led to an explosion in communications research as advertisers, agencies and media owners try to chart an effective path through this labyrinth.However, in the UK and most developed advertising markets, the joint...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Lynne Robinson, Jennie Beck, Steve Wilcox
Company: KANTAR TNS Malaysia
June 4, 2006
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Citation

Robinson, Beck and Wilcox (2006a, June 04). The IPA touchpoints initiative. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-ipa-touchpoints-initiative


Research papers

Brain science

Why do people preferring the taste of Pepsi faithfully buy Coke? Researchers hope to unravel media mysteries with neuromarketing? a new spin on market research, which shuns customer surveys and focus groups in favour of technologies such as...

Catalogue: Worldwide Multi Media Measurement 2006
Author: Keren Priyadarshini
Company: GfK
June 4, 2006
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Citation

Priyadarshini, K. (2006a, June 04). Brain science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brain-science